Culture is difficult for marketers to integrate into their analysis of consumer wants because cultural values tend to change radically from one generation to the next.
Culture is the set of values,attitudes,and ways of doing things that are transmitted from one generation to another in a given society.

Question

Quizplus · Accepted Answer

Cultural values tend to be stable over time and are passed down through generations, making them relatively consistent rather than radically changing.

Culture Is Difficult for Marketers to Integrate into Their Analysis