The value of your company's positive image and name recognition is referred to as
A) brand equity.
B) content marketing.
C) logos appeal.
D) ethos appeal.
E) persuasive value.

Question

Quizplus · Accepted Answer

Brand equity refers to the value of a company's positive image and name recognition. It encompasses the goodwill and reputation that a company has built up over time and can significantly impact customer loyalty, purchasing decisions, and overall financial success.

The Value of Your Company's Positive Image and Name Recognition