Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in
A) content marketing.
B) integrated marketing.
C) permission-based marketing.
D) central appeal marketing.
E) common-ground explicit selling.

Question

Quizplus · Accepted Answer

The company is using its blog and Facebook page to provide information to potential customers, rather than actively selling to them. This is a strategy known as content marketing, which involves creating and sharing valuable content to attract and engage a target audience.

Andre's Company Has a Blog and a Facebook Account That