The coordination of sales messages across several forms of media is known as
A) social media linking.
B) brand equity.
C) content marketing.
D) integrated marketing communications.
E) permission-based marketing.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the coordination and integration of various marketing communication tools and strategies to deliver a consistent and effective message to target customers across various media channels. It involves the use of advertising, public relations, personal selling, sales promotion, direct marketing, and digital marketing to communicate with customers in a clear and consistent manner. IMC helps companies to achieve their marketing goals by creating a unified and cohesive message that resonates with their target audience.

The Coordination of Sales Messages Across Several Forms of Media