Which of the following statements about postscripts in sales messages is true?
A) They should not be used because they look like an afterthought.
B) They may be used to suggest the reader pass along the sales message.
C) They should function as the main source of persuading a customer.
D) They duplicate and reiterate all the contents of the main letter.
E) They enable a reader to reply to the main sales letter.

Question

Quizplus · Accepted Answer

Postscripts can be used to add a final point or call to action in a sales message, and suggesting the reader pass along the message can be an effective use of this space. However, postscripts should not be the main source of persuasion and should not duplicate the contents of the letter. They also do not typically enable a reader to reply to the main sales letter.

Which of the Following Statements About Postscripts in Sales Messages