Cool People Publications focuses their marketing efforts on reaching African American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool People utilizes the strategy of:

Question

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Cool People Publications is utilizing target marketing, which involves identifying a specific group of consumers and developing products, services, and marketing efforts focused solely on the needs and wants of that group. In this case, the group is African American teenage girls. Narrowcasting involves using specific channels or media outlets to target a narrow audience, while primary marketing involves conducting research to gather information directly from consumers. Focus group selection involves choosing a small group of people to provide feedback and opinions on a product or service.

Cool People Publications Focuses Their Marketing Efforts on Reaching African