Neil Is Considering the Purchase of a 4-Wheel ATV

Neil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____.

A) base reference price
B) external reference price
C) internal reference price
D) private reference price
E) personal reference price