Unplanned purchases are further subdivided into which two categories?
A) primary and secondary
B) direct and indirect
C) reminder and impulse
D) generally planned and substitute
E) latent and manifest

Question

Quizplus · Accepted Answer

A reminder purchase occurs when a consumer sees a product in a store and remembers that she is almost out at home; an impulse purchase occurs when she sees an item in the store and has a sudden, powerful urge to purchase it.

Unplanned Purchases Are Further Subdivided into Which Two Categories