Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?
A) retail multiattribute model
B) retail gravitation model
C) retail attribution model
D) retail geographic model
E) retail distribution model

Question

Quizplus · Accepted Answer

The retail attraction model, also called the retail gravitation model, is used to calculate the level of store attraction based on store size and distance from the consumer.

Jim Is Trying to Determine the Level of His Store's