A long-running television commercial for Dial soap would show an individual in various situations with other people (e.g., car pool or elevator). This individual would join the others and look around, appearing to be in discomfort. Then a voice-over would say, "Aren't you glad you used Dial . . . don't you wish everyone did?" Which type of appeal does this illustrate?

Question

Quizplus · Accepted Answer

Fear appeals use the threat of negative (unpleasant) consequences if attitudes or behaviors are not altered.

A Long-Running Television Commercial for Dial Soap Would Show an Individual