Which of the following is TRUE regarding value-expressive versus utilitarian appeals?
A) Utilitarian appeals attempt to build a personality for the product or create an image of the product user.
B) Utilitarian appeals are most effective for functional products.
C) Products serve either a utilitarian purpose or a value-expressive purpose, but not both.
D) For value-expressive products, banner ads on websites serve primarily to transport consumers to the more detailed target ads or sites.
E) All of the above are true.
Correct Answer:
Verified
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