Which type of message framing stresses either the positive outcomes of performing a behavior or the negative outcomes of not performing a behavior?
A) attribute framing
B) two-sided framing
C) goal framing
D) end-state framing
E) benefit/loss framing
Correct Answer:
Verified
Q59: Which of the following do marketers need
Q60: Dana is watching television when a commercial
Q61: Which type of ad directly compares the
Q62: Instead of featuring any functional benefits of
Q63: Which type of appeal involves informing the
Q65: Which of the following is TRUE regarding
Q66: Which type of appeal attempts to build
Q67: A long-running television commercial for Dial soap
Q68: An advertisement for AT&T long distance telephone
Q69: Advertisements or sales messages in which only
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents