Which type of appeal involves informing the consumer of one or more functional benefits that are important to the target market?
A) multi-sided message
B) value-expressive appeal
C) utilitarian appeal
D) factual appeal
E) supportive appeal
Correct Answer:
Verified
Q58: Anne appears in a television commercial for
Q59: Which of the following do marketers need
Q60: Dana is watching television when a commercial
Q61: Which type of ad directly compares the
Q62: Instead of featuring any functional benefits of
Q64: Which type of message framing stresses either
Q65: Which of the following is TRUE regarding
Q66: Which type of appeal attempts to build
Q67: A long-running television commercial for Dial soap
Q68: An advertisement for AT&T long distance telephone
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