Raymond is conducting motivation research. He is using _____, which are designed to provide information on latent motives.
A) strategic manipulation techniques
B) projective techniques
C) latent labeling techniques
D) marketing user techniques
E) manifest techniques

Question

Quizplus · Accepted Answer

An example of a projective technique is the third-person technique whereby consumers provide reasons why "other people" might buy a certain brand.

Raymond Is Conducting Motivation Research