A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.
A) modeling
B) independence
C) causation
D) ego-defense
E) none of the above

Name: A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation. A) modeling B) independence C) causation D) ego-defense E) none of the above
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Question

Quizplus · Accepted Answer

The need for modeling reflects a tendency to base behavior on that of others.

A Consumer Who Buys a Product Because a Close Friend