Regulatory focus theory suggests that ____.
A) consumers will react differently depending on which broad set of motives is most inconspicuous
B) when prevention-focused motives are less salient, consumers seek to avoid negative outcomes
C) when promotion-focused motives are less salient, consumers seek to gain positive outcomes
D) consumers will react differently depending on which broad set of motives is most salient
E) when promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers

Question

Quizplus · Accepted Answer

The salience of particular sets of motives triggers consumers to regulate their behavior in different ways in order to achieve desired outcomes.

Regulatory Focus Theory Suggests That ____