Advertisements for BC Headache Powders Usually Show Blue-Collar Workers Using

Advertisements for BC Headache Powders usually show blue-collar workers using this product to obtain fast pain relief caused by their job (e.g., heavy lifting) . Which advertising tactic is BC using to communicate its brand personality?

A) celebrity endorsers
B) user imagery
C) pace of the ad
D) media outlet
E) all of the above