A set of human characteristics that become associated with a brand is referred to as _____.
A) brand image
B) brand equity
C) brand leverage
D) brand personality
E) brand positioning

Name: A set of human characteristics that become associated with a brand is referred to as _____. A) brand image B) brand equity C) brand leverage D) brand personality E) brand positioning
Brand: Quizplus
Rating: 4.7 (40 reviews)

Question

Quizplus · Accepted Answer

Consumers perceive brand personalities in terms of five basic dimensions, each with several facets.

A Set of Human Characteristics That Become Associated with a Brand