Perceptual defence:
A) is a tendency to block emotional stimuli.
B) is a tendency to be less aware of things one is not exposed to.
C) can be used by marketers when there is a change just under the differential threshold.
D) is a tendency to be less aware of information to which one does not wish to attend.
Correct Answer:
Verified
Q26: Which theory is used to explain and
Q27: Non-focused attention involves:
A) primarily left brain processing.
B)
Q28: The science of how meaning is conveyed
Q29: An example of a 'contrast' is:
A) using
Q30: In most individuals, the right brain appears
Q32: Misinterpretation of television communications:
A) is a problem
Q33: Organising an outlet by separating often-sought-after items:
A)
Q34: In most individuals, the left brain appears
Q35: Hemispheric lateralisation refers to:
A) transfers from long-
Q36: Research into children and advertising indicates:
A) children
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