An example of a 'contrast' is:
A) using two bright colours in an ad.
B) placing a black and white ad in a magazine full of colour ads.
C) a four colour magazine ad.
D) a black and white ad.
Correct Answer:
Verified
Q24: A method of measuring attention by using
Q25: Concern over children's abilities to comprehend advertising
Q26: Which theory is used to explain and
Q27: Non-focused attention involves:
A) primarily left brain processing.
B)
Q28: The science of how meaning is conveyed
Q30: In most individuals, the right brain appears
Q31: Perceptual defence:
A) is a tendency to block
Q32: Misinterpretation of television communications:
A) is a problem
Q33: Organising an outlet by separating often-sought-after items:
A)
Q34: In most individuals, the left brain appears
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