All of the brands that a consumer would consider for the solution of a particular problem are known as the:

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The evoked set consists of all the brands that a consumer would consider purchasing for the solution of a particular problem. This set is formed based on the consumer's memory and past experiences with the brands, as well as external factors such as advertising and recommendations from others. The other options, such as the inert set and inept set, refer to brands that are either not considered at all or are actively rejected by the consumer. The decision set, while related, specifically refers to the final set of options that the consumer actually chooses from, which may be a smaller subset of the evoked set.

All of the Brands That a Consumer Would Consider for the Solution