According to research by Sharon Shavitt (1990),consumers' attitudes toward products such as perfumes and greeting cards are ____ based because they are informed by ____.

Question

Quizplus · Accepted Answer

According to Sharon Shavitt's research, consumers' attitudes toward products such as perfumes and greeting cards are affectively based because they are informed by values and the self-concept. Affective attitudes are based on feelings and emotions rather than logical reasoning or past behavior. Values and the self-concept play a significant role in shaping affective attitudes. Therefore, option A is the best choice.

According to Research by Sharon Shavitt (1990),consumers' Attitudes Toward Products