Which is the strategy whose goal is growth,based on selling more of the firm's product or service to the existing customer base?

Question

Quizplus · Accepted Answer

Market penetration is the strategy that aims to increase sales of existing products or services in existing markets. This can be achieved by persuading customers to use the product more often, attracting competitors' customers, or converting non-users into buyers. This strategy does not involve expanding into new markets or developing new products.

Which Is the Strategy Whose Goal Is Growth,based on Selling