Which of the following terms refers to small business owners' unique selling points that will be used to differentiate their products and/or services from those of the competition?

Question

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The term that refers to small business owners' unique selling points is their value proposition, which is a statement that explains how their product or service solves a customer's problem or meets a customer's need in a way that is better than the competition. Sales lead refers to a potential customer who has shown interest in a product or service. Trendiness refers to the current fashion or popularity of a product or service. Segmentation refers to breaking down a market into smaller groups of consumers with similar needs or characteristics.

Which of the Following Terms Refers to Small Business Owners