Social media and other communication technologies have created a major new challenge:
A)competing in the global marketplace.
B)researching and developing new products and services.
C)communicating up and down the corporate supply chain.
D)attracting and recruiting qualified applicants for employment.
E)responding to online rumors and attacks on a company's reputation.

Question

Quizplus · Accepted Answer

Social media and communication technologies have made it easier for negative comments, rumors or attacks to spread about a company, product, or brand. Therefore, it has become a challenge to respond to such comments effectively in order to maintain a good reputation. This challenge can be addressed by developing effective social media communication strategies, monitoring online reputation regularly, and responding appropriately to negative feedback.

Social Media and Other Communication Technologies Have Created a Major