When responding to rumors and countering negative information in a social media environment,a company should not
A)engage customers early and often.
B)monitor online conversations.
C)rely on its reputation to protect it.
D)respond appropriately and professionally.
E)evaluate any negative messages.

Question

Quizplus · Accepted Answer

Relying solely on reputation to protect a company from negative information or rumors is not a proactive approach and may not be sufficient. It is important to engage customers, monitor conversations, respond appropriately, and evaluate negative messages in a timely and professional manner.

When Responding to Rumors and Countering Negative Information in a Social