Question 1

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Accepted Answer

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Question 2

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.
A)prospecting
B)answering objections
C)closing the sale
D)making the presentation
E)approaching the prospect

Accepted Answer

Making the presentation involves demonstrating and explaining the features and benefits of the product, which is exactly what is happening in this scenario as Kaitlyn demonstrates the stain remover.

Question 3

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Accepted Answer

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Question 4

How does immediate-response advertising differ from reminder advertising?

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Question 5

What are the commonly used distribution channels for consumer products?

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Question 6

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Accepted Answer

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Question 7

Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in the way for each type of market coverage.

Accepted Answer

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Question 8

Why is the ability of the salesperson to handle objections so important in the selling process?

Accepted Answer

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Question 9

​Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.
A)​order-getters
B)​order takers
C)​store closers
D)​go-getters

Accepted Answer

Order-getters are responsible for creative selling and increasing sales to current customers, whereas order takers simply process customer orders. Store closers typically refer to individuals responsible for closing a store at the end of the day or after a promotion, and go-getters is a less specific term for someone who is ambitious and energetic.

Question 10

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.
A)advertising
B)publicity
C)notoriety
D)promotion
E)personal selling

Accepted Answer

Publicity is the correct term for information about a company, its employees or products that is published or broadcast in the mass media free of charge. Advertising, promotion, notoriety, and personal selling are all related to marketing but do not accurately describe this specific scenario.

Question 11

How are department stores defined? Mention several examples of department stores.

Accepted Answer

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Question 12

Walmart is opening a new store in a shopping mall. It announces a grand-opening sale in the local newspapers. This type of advertising is referred to as ____ advertising.
A)primary-demand
B)comparative
C)institutional
D)reminder
E)immediate-response

Accepted Answer

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Question 13

What types of public-relations tools can organizations use?

Accepted Answer

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Question 14

What is supply chain management, and what are its benefits?

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Question 15

What is the role of promotion in the marketing mix?

Accepted Answer

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Question 16

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?
A)Consumer sales
B)Pull
C)Push
D)Trade sales
E)Product sales

Accepted Answer

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Question 17

How does a frequent-user incentive differ from a premium?

Accepted Answer

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Question 18

Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's "Still Working, Still Committed" campaign? Defend your answer.

Accepted Answer

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Question 19

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.
A)convenience stores
B)warehouse clubs
C)supermarkets
D)traditional specialty stores
E)discount stores

Accepted Answer

Gap, Radio Shack, Bath and Body Works, and Foot Locker are all examples of traditional specialty stores, which offer a narrow range of merchandise with deep assortments in a particular category.

Question 20

What is the goal of integrated marketing communications?

Accepted Answer

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Quiz 13: Distributing and Promoting Products

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

How does immediate-response advertising differ from reminder advertising?

What are the commonly used distribution channels for consumer products?

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in the way for each type of market coverage.

Why is the ability of the salesperson to handle objections so important in the selling process?

​Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.

How are department stores defined? Mention several examples of department stores.

Walmart is opening a new store in a shopping mall. It announces a grand-opening sale in the local newspapers. This type of advertising is referred to as ____ advertising.

What types of public-relations tools can organizations use?

What is supply chain management, and what are its benefits?

What is the role of promotion in the marketing mix?

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?

How does a frequent-user incentive differ from a premium?

Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's "Still Working, Still Committed" campaign? Defend your answer.

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

What is the goal of integrated marketing communications?

Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.