Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?
A)Market segmentation
B)Undifferentiated approach
C)Differentiated
D)Concentrated
E)The marketing-mix approach

Question

Quizplus · Accepted Answer

Betty and Carole used the undifferentiated approach in choosing a target market for their candy store, as they considered the entire market of candy eaters as their target market. This means they did not segment the market based on specific characteristics or preferences, but instead aimed to reach as many candy eaters as possible with their offerings.

Betty and Carole Recently Opened a Local Candy Store