Which of the following strategies is being followed by a company that is based on creating a service that is considered to offer unique service elements for which customers may consider paying higher prices?
A)Focus Strategy
B)Differentiation Strategy
C)Cost Leadership Strategy
D)Exclusivity Strategy

Question

Which of the following strategies is being followed by a company that is based on creating a service that is considered to offer unique service elements for which customers may consider paying higher prices?
A)​Focus Strategy
B)​Differentiation Strategy
C)​Cost Leadership Strategy
D)​Exclusivity Strategy

Quizplus · Accepted Answer

The company is following a differentiation strategy, which involves creating unique elements in their service that distinguish it from competitors and may justify higher prices.

Which of the Following Strategies Is Being Followed by a Company