The three generic competitive strategies are:
A)profit-based,nonprofits,and free services
B)cost leadership,differentiation,and focus
C)manufacturing,service,and retail
D)mass-production,make-to-order,and services

Question

The three generic competitive strategies are:
A)​profit-based,nonprofits,and free services
B)​cost leadership,differentiation,and focus
C)​manufacturing,service,and retail
D)​mass-production,make-to-order,and services

Quizplus · Accepted Answer

The three generic competitive strategies are cost leadership, differentiation, and focus. These strategies are focused on achieving a competitive advantage in the market. Cost leadership is about offering products or services at the lowest cost to the customer. Differentiation is about offering unique or superior value to the customer. The focus strategy is about targeting a specific segment of the market and offering products or services that uniquely meet their needs.

The Three Generic Competitive Strategies Are