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The Customer Is an Important Element to Consider When Developing

Question 30

Multiple Choice

The customer is an important element to consider when developing a service strategy under all of the following conditions EXCEPT when


A) there is a self-service feature to the service.
B) the service requires a high degree of personalization.
C) the customer has a high degree of direct contact with the service organization.
D) the service caters to numerous patrons simultaneously.
E) All of these conditions require the service organization to pay particular attention to the customer element when developing a service strategy.

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