Distinguishing service and physical goods along a continuum from intangible dominant services to tangible dominant physical goods is a good way to differentiate services marketing from goods marketing.

Question

Quizplus · Accepted Answer

This statement is true as distinguishing service and physical goods on a continuum from intangible dominant services to tangible dominant physical goods is a key concept in services marketing, which focuses on the unique characteristics of services compared to physical goods. Goods marketing, on the other hand, focuses on the marketing of physical products.

Distinguishing Service and Physical Goods Along a Continuum from Intangible