Services involve the transfer of ownership to the customer.
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Q9: A service cannot be seen,touched,or held.
Q10: It is not possible for services to
Q11: There is one best way to classify
Q12: Interactive marketing is where the organization proves
Q13: Services marketing is not relevant to physical
Q15: Compared to physical goods,services are the dominant
Q16: A service is defined as a performance.
Q17: For many services,the customers are considered co-producers
Q18: Distinguishing service and physical goods along a
Q19: Supplementary services augment the tangible good.
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