For many services,the customers are considered co-producers of the service.
Correct Answer:
Verified
Q12: Interactive marketing is where the organization proves
Q13: Services marketing is not relevant to physical
Q14: Services involve the transfer of ownership to
Q15: Compared to physical goods,services are the dominant
Q16: A service is defined as a performance.
Q18: Distinguishing service and physical goods along a
Q19: Supplementary services augment the tangible good.
Q20: Services do not typically rely on physical
Q21: The most easily recognizable service characteristic is
A)intangibility
B)simultaneity
C)heterogeneity
D)perishability
E)All
Q22: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
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