Timing is a very important element in any new product launch. One of the strategies is described as being the ________________. This method often involves introducing
The new product in the company's home market and then moving to other advanced
Markets. Finally, less advanced markets are exposed to the product.
A) sprinkler method
B) shotgun method
C) rifle method
D) dribble method
E) waterfall method

Question

Quizplus · Accepted Answer

The waterfall method involves launching a product sequentially, starting from the home market, then moving to advanced markets, and finally to less advanced markets.

Timing Is a Very Important Element in Any New Product