Timing is a very important element in any new product launch. One of the strategies is described as being the ________________ where there is a simultaneous
Introduction of products in other markets of the world.
A) sprinkler method
B) shotgun method
C) rifle method
D) dribble method
E) waterfall method

Question

Quizplus · Accepted Answer

The sprinkler method involves introducing a product simultaneously in different markets around the world. This allows for a wider reach and can help to create buzz and interest in the product. The other methods listed involve different timing strategies, such as introducing the product to a targeted audience first before a wider launch (rifle method), gradually rolling out the product over time (dribble method), or launching the product to a large audience all at once (waterfall method). The shotgun method, while not listed as a strategy in the options, involves a wide launch with little targeting, which can be less effective than a more strategic approach. Therefore, the best choice for the simultaneous launch strategy is the sprinkler method (A).

Timing Is a Very Important Element in Any New Product