The formulation of positioning strategy includes the following EXCEPT:
A) identify the relevant set of competing products or brands.
B) determine current perceptions held by consumers about the products.
C) develop possible positioning themes.
D) develop a uniform positioning strategy for every brand in the company.
E) screen the positioning alternatives and select the most appealing one.

Question

Quizplus · Accepted Answer

Developing a uniform positioning strategy for every brand in the company is not a step in formulating a positioning strategy. Each brand may require a different positioning strategy based on its unique characteristics and target audience.

The Formulation of Positioning Strategy Includes the Following EXCEPT