If the firm decides to opt for different segments on a country-by-country basis, the norm is to also __________________ the positioning appeals.
A) externalize
B) localize
C) internalize
D) globalize
E) none of the above

Question

Quizplus · Accepted Answer

If the firm decides to opt for different segments on a country-by-country basis, the norm is to also localize the positioning appeals. This means that the positioning strategy and messaging should be adapted to suit the specific cultural, social, and economic conditions of each country. By doing so, the firm can ensure that its product or service is perceived as relevant, attractive, and differentiated in each market, which can increase the chances of success and minimize the risk of failure.

If the Firm Decides to Opt for Different Segments on a Country-By-Country