Distribution channels are composed of coordinated groups of individuals or firms that add utility to a product or service.

Question

Quizplus · Accepted Answer

This statement is true. Distribution channels are designed to add value and utility to a product or service by delivering it to the target customer in an efficient and effective manner. This involves the coordination of various individuals or firms, such as wholesalers, retailers, and distributors, who are involved in the distribution process.

Distribution Channels Are Composed of Coordinated Groups of Individuals or Firms