The starting point in selecting the most effective channel arrangement is a clear focus on a company's marketing effort in a target market.

Question

Quizplus · Accepted Answer

This statement is true. A company's target market should always be the starting point for selecting the most effective channel arrangement. By understanding the needs and preferences of the target audience, a company can determine which channels will be most effective in reaching and engaging with them.

The Starting Point in Selecting the Most Effective Channel Arrangement