Bulky products require channel arrangements that minimize the number of times products change hands between channel intermediaries before reaching customers.

Question

Quizplus · Accepted Answer

Bulky products are often challenging to handle due to their size and weight. To reduce handling costs and the risk of damage, it is crucial to minimize the number of times products change hands between channel intermediaries before reaching customers. This requires efficient channel arrangements that enable bulky goods to move directly from the manufacturer to the end-user, avoiding unnecessary intermediaries.

Bulky Products Require Channel Arrangements That Minimize the Number of Times