Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy.
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Q6: The degree of standardization of a product
Q7: Direct selling that bypasses wholesale intermediaries is
Q8: The need for multiple channel intermediaries increases
Q9: Direct involvement as a channel strategy requires
Q10: There is a need to delegate a
Q12: It is expensive and often impossible to
Q13: Two of the most important clauses in
Q14: Distribution channels in markets around the world
Q15: Companies using direct distribution for consumer products
Q16: Bulky products require channel arrangements that minimize
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