The need for multiple channel intermediaries increases as the number of customers increases in a market.

Question

Quizplus · Accepted Answer

As the number of customers increases in a market, the demand for different channels or distribution channels also increases. This is because customers have different preferences or needs when it comes to purchasing products or services. Therefore, having multiple intermediaries can help businesses reach a wider customer base and cater to the different needs of their customers.

The Need for Multiple Channel Intermediaries Increases as the Number