A ________ is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task.

Question

Quizplus · Accepted Answer

A channel of distribution is a network of agencies and institutions that work together to bring products from the producer to the end-user. It includes all the activities and intermediaries required to move products from the point of production to the point of consumption. Therefore, the other options (fulfillment house, demand signal repository, general line of merchandise) do not accurately describe a marketing channel.

A ________ Is an Organized Network of Agencies and Institutions