Which of the following statements is true of the influence of customer characteristics on a company's channel strategy?
A) The need for multiple channel intermediaries decreases as the number of customers increases.
B) The need for multiple channel intermediaries is high during the early stages of market development.
C) The need for multiple channel intermediaries increases toward the last stages of market development.
D) The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.
Correct Answer:
Verified
Q27: Order handling refers to the process by
Q28: In the case of franchise operations, a
Q29: The larger a market, the less feasible
Q30: The low cost of a direct sales
Q31: Which of the following statements is true
Q33: Door-to-door selling is a relatively inexpensive form
Q34: A _ is an organized network of
Q35: Which of the following best explains form
Q36: Japan has a characteristic distribution pattern where
Q37: The process of disintermediation in the global
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents