Which of the following statements is true of the influence of product characteristics on a company's channel strategy?

Question

Quizplus · Accepted Answer

Perishability is an important product characteristic that influences channel strategy. For perishable products, companies need to ensure that the product gets to the end consumer as quickly as possible. This often requires a more direct distribution channel, such as selling directly to retailers or through company-owned stores, to avoid delays in delivery or additional handling by intermediaries. Products with low unit prices may also use direct distribution channels to avoid the cost of intermediaries, but this is not always the case. Selling margins may be narrow for products sold through direct distribution or through intermediaries, depending on the specific market and competitive landscape. Bulky products may not be ideally distributed through direct-sales systems globally, as the cost of shipping and handling may be too high for the company to bear, depending on the location of the consumer.

Which of the Following Statements Is True of the Influence