Building goodwill through messages is gratifying to business people personally, but it is difficult to justify goodwill as a necessity for the survival of a business.

Question

Quizplus · Accepted Answer

Building goodwill is actually necessary for the survival and success of a business in the long term. Goodwill can lead to customer loyalty, positive word of mouth, and a strong reputation, all of which contribute to increased revenue and profitability. Additionally, in times of crisis, businesses with strong goodwill may be more likely to receive support and understanding from their customers and community.

Building Goodwill Through Messages Is Gratifying to Business People Personally