The we-viewpoint is more effective in building goodwill as compared to the you-viewpoint.
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Q6: In the interest of fairness, all of
Q7: The use of you-viewpoint requires the mandatory
Q8: Rubber stamp expressions develop goodwill as they
Q9: In writing messages to an individual in
Q10: A message telling a reader how to
Q12: The more you write about a topic,
Q13: Negative words should be used to convey
Q14: People generally prefer positive to negative feelings,
Q15: In order to generate goodwill, messages should
Q16: Building goodwill through messages is gratifying to
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