The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.
A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Look and feel

Question

Quizplus · Accepted Answer

The statement mentions that business-to-consumer sites offer incentives to consumers, which falls under the category of advertising and incentives. This factor is important for attracting and retaining customers on a retail website. Options A, B, and D may also be important success factors, but they are not specifically mentioned in the statement.

The Statement "Most Business-To-Consumer Sites Offer Consumers Incentives to Buy