_______________ systems store customer account data in common databases and then make it available throughout a company via Internet, intranet, or other network links.
A) Enterprise Resource Planning (ERP)
B) Supply Chain Management (SCM)
C) Customer Relationship Management (CRM)
D) Knowledge Management (KM)

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) systems are designed to store customer account data in common databases and then make it available throughout a company via Internet, intranet, or other network links. This helps companies to better manage their interactions with customers and improve customer satisfaction. Enterprise Resource Planning (ERP) systems are focused on managing internal business processes, while Supply Chain Management (SCM) systems are focused on managing the flow of goods and services within a company's supply chain. Knowledge Management (KM) systems are focused on capturing and sharing knowledge within an organization.

_______________ Systems Store Customer Account Data in Common Databases and Then